Segment & Personalize Your Nonprofit's Outreach Work Using Behavioral Personas- Part I

Segment and Personalize Your Nonprofit's Outreach Work Using Behavioral Personas- Part I

This session introduces how nonprofits can move beyond basic demographics and segment audiences using behavioral personas rooted in motivations, decision patterns, and engagement triggers. Participants will learn how to identify key audience segments and map behaviors that influence giving, volunteering, and advocacy. The focus will be on building a practical foundation for segmentation that can be applied across campaigns and communication channels. Attendees will leave with a framework to better understand who they are targeting and why it matters.