Your Business Model: Your Offer + Pricing

There have never been more opportunities to explore entrepreneurship than there are today. From solopreneurship, to technology startups, to hyper-niche service providers, and product-based businesses, there are an abundance of opportunities to transform your ideas, skills, and expertise into a meaningful line of income.

And, in the climate of economic uncertainty that is 2026, as the dynamics of the workplace change at an unprecedented rate, the value of developing the skills and knowledge needed to grow new lines of income has never been more valuable.

Introducing The Side Hustle, a FREE 6-Part Webinar Series that will equip you with the knowledge and skills to transform your ideas, skills, and expertise into a new line of income this summer!

Week 3: Your Business Model - Your Offer + Pricing

Learn to define your first business model hypothesis and quickly test it using rapid prototyping techniques.

*Use your understanding of your customer to define a more detailed business model you will use to serve those customers.

*Learn to define your offer. And, we’ll do a deep dive into various pricing strategies (value-based pricing and anchor pricing). Learn to establish pricing so that you have enough of a margin to be cash flow positive from day 1.

*Learn to build a mock-up / prototype of your offer and how to test it.

*Learn about different Sales Channel Strategies - uncover innovative ways to reach your customer (you don’t need to be famous on social media to reach customers - you will be introduced to the Side Hustle Matrix - an overview of the wide range of opportunities that exist to market and sell to customers - e.g. platform-based sales, content-based, partnership-based, etc.)