Your Business Model: Your Customer

There have never been more opportunities to explore entrepreneurship than there are today. From solopreneurship, to technology startups, to hyper-niche service providers, and product-based businesses, there are an abundance of opportunities to transform your ideas, skills, and expertise into a meaningful line of income.

And, in the climate of economic uncertainty that is 2026, as the dynamics of the workplace change at an unprecedented rate, the value of developing the skills and knowledge needed to grow new lines of income has never been more valuable.

Introducing The Side Hustle, a FREE 6-Part Webinar Series that will equip you with the knowledge and skills to transform your ideas, skills, and expertise into a new line of income this summer!

Week 2: Your Customer

*Learn how to conduct customer discovery research to identify the ideal target customer(s) for your creative business.

*Go deeper than a demographic understanding of your customer by learning to identify your ideal target customer segment.

*Use the Customer Story template to define your assumptions about your ideal target customer.

*Build market awareness by conducting market research: interview/survey prospective customers to uncover unmet needs and explore competitors in the market so you can find opportunities to differentiate your offer.