Week 1: Heart of the Business

Clarify why your business exists and who it serves.

Your Business Blueprint: Build with Purpose. Lead with Heart. is a new course to help small business owners design a company that’s both purposeful and profitable, grounded in the people and principles that matter most.

The first class of a new 4-part series on the essentials of start-up success. The series guides participants through the essential foundations of business success—clarifying purpose, building consistent habits, strengthening customer relationships, and aligning every decision with clear values. By the end, participants will walk away with a personalized business blueprint that balances heart and strategy—so their business runs smoothly, serves well, and grows sustainably.

By the end of the series, participants will have a customized framework—a business built on purpose, powered by people, and guided by principles—ready to grow with confidence and heart.