Psychology-Infused Pricing

Tuesday, June 17, 12 - 1:30 pm

Discover the power of Psychology-Infused Pricing in this dynamic session crafted for professionals across industries - from marketing and salas to product development and executive leadership. Rooted in behavioral science and backed by real-world application, this experience offers a compelling deep dive into how pricing not only communicates value but shapes perception, emotion, and ultimately, decision making.

Explore how consumers interpret prices beyond numbers - how context, framing, memory, and emotion influence purchasing behavior. Learn how psychological principles lke price anchoring (setting reference points that influence perceived value), discount framing (presenting savings in ways that feel more rewarding), decoy pricing (guiding choice through comparative options), and bundling (packaging products to increase perceived value) can be strategically deployed to boost revenue, drive conversions, and increase customer satisfaction.

This session goes beyond theory, offering practical tools and insights you can implement immediately. We'll unpack real case studies across industries - retail, services, digital products, and B2B - to illustrate how small pricing chnages can lead to measurable impact. You'll leave with a clear understanding of why pricing is more than math - it's psychology in action.

Whether you're launching a new product, refining your sales strategy, or optimizing your customer experience, this session equips you with the mindset and techniques to make pricing a competitive advantage.