Measuring Advertising Return on Investment (ROI) (Online)
Nov
7
2026
Sat, Nov 7 10:00 AM to 11:30 AM
Online
Facilitated by Johnston Community College Small Business Center
Topic: Marketing and Sales
Stop Wasting Money: How to Measure and Multiply Your Advertising ROI
Do you actually know which of your ads are making money—and which are just burning a hole in your budget?
Topics Covered:
- Key Metrics: learn metrics and methods to calculate your ROI
- Budget Optimization: discover how to ensure your marketing budget is spent wisely
The Bottom Line:
Marketing isn't a gamble—it's an investment. Whether you are spending $50 or $5,000 a month on local ads, flyers, or social media, this session ensures that every single dollar you spend is working hard to bring customers through your door.
NOTE:
- Attendees must be pre-registered, and MUST be 18 or older to attend.
- All webinar attendees must be real individuals. The use of AI bots or automated scripts to join, interact, or engage in discussions is strictly prohibited and will be removed if and when identified.
- For this webinar, there is a two-step registration process.** Once you complete your registration with the Small Business Center (SBC), you should receive a confirmation email from centeric@centeric.ncsbc.net that includes a Zoom link for the second part of the registration process. In order to receive the video conferencing login information and guarantee your spot for the webinar, you must also register via the Zoom platform.
We are here for you!
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Speaker(s): Shanna Capps
Co-Sponsor(s):
Fee: No Cost
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