Marketing Series: Create Your Marketing Plan (Online)

From Random Acts of Marketing to a Results Driven Plan

Success in business isn't just about being "active" on social media or running ads; it’s about ensuring every dollar and hour spent contributes to your bottom line.

This 90-minute webinar is designed to take the guesswork out of growth. We will help you transition from reactive marketing to a proactive marketing strategy.

Topics covered include:

• Learn to move beyond basic demographics to create a complete target audience persona
• Discover how to analyze your competition to find where you can stand out
• Create a roadmap for all of your marketing activities to synchronize your marketing efforts
• Learn to set realistic KPIs (Key Performance Indicators) to measure what is working

Presenter: Shanna Capps

Attendees must be pre-registered, and MUST be 18 or older to attend.

NOTE: For this webinar, there is a two-step registration process. Once you complete your registration with the Small Business Center (SBC), you should receive a confirmation email from centeric@centeric.ncsbc.net that includes a Zoom link for the second part of the registration process. In order to receive the video conferencing login information and guarantee your spot for the webinar, you must also register via the Zoom platform.