Maximizing Your Small Business at Downtown Events & Festivals

Downtown Events are an excellent opportunity for local businesses to showcase themselves for existing and new customers. In this workshop small business owners will: • Learn ways to advertise/market their business prior to the event • Partner with event organizers or vendors for greater exposure before and during the event • Set staff, amp up merchandising, and other ways to appeal to event attendees • Develop a method to collect contact information from event attendees • Create a follow-up system for continuing the contacts made during the event

Speaker(s): Melanie Diehl & Jeanne Eury

Fee: No Cost