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Every Business Needs a Good Brand

Apr
24
2018
Tue 6:00 PM to 8:00 PM
Topic: Marketing and Sales

Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales. In this seminar, you will receive an overview on the elements of a good brand, how to create and promote your brand, how to increase the impact of your brand, and when it is appropriate to consider changing or updating your brand. This is an introductory branding seminar intended for those starting a business as well as for existing business owners needing a good brand. Elements of a good brand include: name, matching domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, right pricing strategy, brand font and colors.

Speaker(s): Gary Heisey

Co-Sponsor(s): SCORE


Fee: No Cost

Phone: 828-395-1416

Location

Isothermal Community College Small Business Center - Polk Campus
Main Building
Room 122
1255 W. Mill Street Columbus, N.C. 28722
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