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Marketing Your Business for Success

Tue 6:00 PM to 9:00 PM

This seminar will help small business owners understand how to market their products and services in a way that will increase the success of their operation. It will help them understand what information they need to know about their market in order to reach them. It will also teach them the different ways to market what they sell and how to determine if they are being successful with their marketing efforts. Topics to be covered are: A. How to define your market. B. Is there really a market for what I sell? C. Why the location of the market is important. D. Can this market sustain your business? E. What role does your competition play in your marketing plan? F. What marketing media should you use? G. How do I finance my marketing plan? H. What are the legalities of your marketing plan?

Speaker(s): Harry Ponder

Fee: No Cost

Phone: 828-395-1416


Isothermal Community College, Engineering Technology & Workforce Development, Room 215
286 ICC Loop Rd. Spindale, NC 28160
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