Client Avatar Creation (Hybrid)

Client Avatar Creation

Designed to help you clearly define and understand your ideal customer. Through guided exercises and simple worksheets, you will create a customer profile that helps you focus your marketing efforts, connect with the right audience, and attract customers who are most likely to buy from you.

You will learn:
• How to identify the demographics, behaviors, and preferences of your ideal customer
• How to understand the motivations and spending drivers behind customer decisions
• How to use a client avatar to create more effective marketing and messaging

By registering for this event, you acknowledge that sessions you participate in may be recorded by the GTCC Small Business Center team. You acknowledge that recordings, transcripts, photographs, and other records of this event are owned by the GTCC Small Business Center and may be used for any lawful purpose, including but not limited to publicity, illustration, advertising, and / or other web content.