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Showing Up for Your Customer

May
18
2026
Mon, May 18 5:30 PM to 7:30 PM
Topic: Marketing and Sales

Showing Up for Your Customer (Hybrid seminar)

You have identified the problem your business is trying to solve, and you may have even developed a customer avatar. Now, how do you really reach and connect with your potential customer? How do you ensure that your product and your sales technique aligns with their expectations and their needs? In this workshop, you will:

  • Discuss the needs for various customer groups based on a range of demographic and psychographic behaviors
  • Develop strategies to better connect with customers
  • Learn from other small business owners who are also working towards better connections with their customers

By registering for this event, you acknowledge that sessions you participate in may be recorded by the GTCC Small Business Center team. You acknowledge that recordings, transcripts, photographs, and other records of this event are owned by the GTCC Small Business Center and may be used for any lawful purpose, including but not limited to publicity, illustration, advertising, and / or other web content.

Lars

Speaker(s): Lars Farabee

Co-Sponsor(s):


Fee: No Cost

Already Registered? Sign in for more information.
Phone: 336-334-4822 ext 62001

Location

Guilford Tech Small Business Center
Nussbaum Center for Entrepreneurship
1205
1451 South Elm Eugene Street Greensboro, NC 27406