Understanding Your Customer

Understanding Your Customer

Understanding your customers is key to building a successful business. This presentation introduces tools and strategies for researching customer demographics, interests, and behaviors using free resources available through the library. You’ll learn the difference between primary and secondary research, how to start building a customer persona, and where to find reliable data to support your marketing plan. This session will show entrepreneurs how to gather consumer data to guide more informed, research-based marketing decisions.

By registering for this event, you acknowledge that sessions you participate in may be recorded by the GTCC Small Business Center team. You acknowledge that recordings, transcripts, photographs, and other records of this event are owned by the GTCC Small Business Center and may be used for any lawful purpose, including but not limited to publicity, illustration, advertising, and / or other web content.