Strategic Pricing for your Startup’s Product/Service

**Strategic Pricing for your Startup’s Product/Service **

New founders and early-stage entrepreneurs often underprice — not because their offer lacks value, but because their pricing lacks positioning, structure, and confidence. This session provides attendees a practical, disciplined framework for setting and defending their pricing, so it reflects the real value they deliver. What You’ll Learn The 4 Pricing Pillars A simple, powerful framework that gives founders direction: ● Know Your Value — define the impact you create, and price based on transformation, not insecurity.

● Know Your Customer — understand what different buyers value and why premium pricing attracts better clients.

● Know Your Costs and Profit Margin — including the hidden ones founders underestimate: time, acquisition, learning curve, and reinvestment.

● Know Your Market Position — you cannot be premium and “affordable” at the same time; pricing must match brand and positioning.

You’ll Also Learn How To: ● Stop attracting price shoppers

● Defend your price without discounting or apologizing

● Anchor your offer so buyers see Return on Investment (ROI), not cost

● Position your business to earn higher-quality clients and stronger margins