From Concept to Customer: Define, Market and Attract Your Ideal Client

From Concept to Customer: Define, Market, and Attract Your Ideal Client Are you ready to transform your business idea into a market-ready offering and attract your perfect clients? Join us for this comprehensive 2-hour workshop designed to equip small business owners with the essential strategies for defining, positioning, and effectively marketing their products or services. In this engaging, hands-on session, we'll combine key elements from product development, customer identification, and marketing strategy. You'll actively work to: ● Define Your Unique Value Proposition: Discover the process of accurately defining and positioning your "perfect" product or service. We'll explore its core value, key characteristics (features, benefits, and uniqueness), and how it stands out from the competition. You'll learn to verify if you’re offering truly meets a market need through effective research tools. ● Identify Your Perfect Client (Customer Avatar Discovery): Uncover your ideal customer by developing a straightforward, impactful customer profile. You'll construct a customer avatar, a blueprint of your ideal client, by diving into their demographics, needs, wants, behaviors, and motivations. This crucial step will simplify your marketing efforts and ensure you're reaching the right audience. ● Craft Your Marketing Blueprint for Success: Construct a tailored marketing strategy. You'll learn how to leverage virtual tools for content creation and promotion and create impactful mass communication funnels. These insights will empower you to attract, retain, and engage your target audience effectively. This isn't a theory-only workshop! You'll have dedicated time to actively execute tasks, research in real-time, and utilize online tools to uncover valuable information and apply these concepts directly to your business. This is your opportunity to turn theory into action and make a lasting impact on your business marketing strategy!

Speaker(s): Samantha McKinney, Create A Heart Marketing, LLC

Co-Sponsor(s):

Fee: No Cost