Understanding Your Customer

Understanding your customers is key to building a successful business. This presentation introduces tools and strategies for researching customer demographics, interests, and behaviors using free resources available through the library. You’ll learn the difference between primary and secondary research, how to start building a customer persona, and where to find reliable data to support your marketing plan. This session will show entrepreneurs how to gather consumer data to guide more informed, research-based marketing decisions.

Speaker(s): Kassie Ettefagh, Greensboro Public Library, Business and Non-Profit Librarian

Co-Sponsor(s):

Fee: No Cost