Creating Social Media Content

Marketing Power Hour: Social Media Mastery – Crafting Creative Content in 60 mins Not excited about creating content for your business? Overwhelmed by all the social media hype? Looking for an easy and sustainable way to engage with your audience on social platforms? In this creative workshop, we will outline the art of proper branding on key social platforms, gaining insights that will elevate your online presence and business visibility. This session guides small business owners through the process of establishing a professional online presence by discovering the importance of creating a compelling bio that showcases your experience, passion, and industry expertise; setting the foundation for a strong personal brand. In this session, we will also delve into the intricacies of crafting core content tailored for diverse channels, including social media platforms, YouTube, and podcasts, ensuring your message resonates across all media platforms. We will also explore the strategic use of LinkedIn, Instagram, and Facebook to launch effective marketing campaigns, and gain insights into the nuances of social media advertising, comparing the advantages of paid and organic media. Join us for a dynamic 60 minutes of learning, and elevate your business visibility in the vast landscape of social media! Please Note - THIS IS A HANDS-ON WORKSHOP! Take advantage of dedicated time during the workshop to actively execute each task. Utilize online tools to uncover valuable information that will help you effectively promote your brand to your target audience. This is your opportunity to turn theory into action and make a lasting impact on your business marketing strategy! This hybrid workshop offers in-person classes at the GTCC SBC office in the Nussbaum Center for Entrepreneurship, with live streaming available via Zoom.

Speaker(s): Samantha McKinney, Create A Heart Marketing LLC

Co-Sponsor(s):

Fee: No Cost