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Google Get Your Business On the Map: Setting Goals with Google Analytics

Topic: Marketing and Sales
Friday, March 31, 2017 2:00 PM to 3:00 PM

Let's Put Our Cities on the Map is an initiative to help local businesses increase their presence online. We're working with business owners, city officials, and lovers of all things local to spread the word about the importance of getting local business information on Google Search and Maps. To get started, businesses just need to create an online listing and verify their business for free with Google My Business. Local businesses are vital to America's economic future. In fact, small businesses comprise half of the US GDP and create two thirds of all new jobs. And although nearly all consumers look online for products and services, many small businesses do not have any web presence at all. We believe every small business should be found online and we offer the ability to do this through Google products like Google Maps-for free.

An introduction to Google Analytics and Analytics Goals
A discussion of what you can track as a goal
A step-by-step demonstration for setting up goals in your Google Analytics account.


1. Your business MUST have a Gmail account and be verified with Google

2. To check if your business is verified or need assistance with verification –please contact Vonda Wingate – City of Greensboro Economic Development & Business Support @ 336-373-2995 via email at

Speaker(s): Vonda Wingate, Arnetta Girardeau, Janice Ponson, Jan Szelkowski and Arnetta Girardeau

Co-Sponsor(s): City of Greensboro, EDBS & Public Library; GTCC SBC; UNC-G Entrepreneurship Center; Greensboro Chamber of Commerce; Lady Bizness and Team Dream Works

Fee: Free

Phone: 336-334-4822 ext 62001
Email: Send


1451 South Elm Eugene Street
Suite 1201
Greensboro, NC 27406
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