Beyond the Myths

How Small Businesses Actually Secure Funding

Securing funding can feel overwhelming, especially with so much conflicting information about grants, startup loans, and financing options. In this session, we'll take a practical and transparent look at how small businesses actually access capital and what it takes to become funding-ready.

You'll learn how different types of funding work, what lenders look for when evaluating an application, and why preparation before applying can significantly improve your chances of approval.

We'll cover topics including:

• The differences between grants, loans, and alternative funding sources
• The Five C's of Credit and how lenders use them
• What lenders review in your personal and business finances
• The importance of working capital planning
• The role of credit, collateral, equity injection, and cash flow
• Practical steps you can take now to become capital-ready

By the end of the session, you'll have a clearer understanding of what it really takes to secure funding, avoid common misconceptions, and develop a roadmap to strengthen your business before applying for financing.