Business Builder Series

How to Find Your Customers

Who Are They, What Do They Want, and Where Do I Find Them?

You can't market effectively if you don't know who you're trying to reach. In this session, you'll learn how to identify the people most likely to buy from you, understand what they need, and discover where they already spend their time and look for solutions.

We'll walk through simple ways to define your ideal customers, understand the problems you're solving, research your competition, and uncover what customers really want, without getting buried in overly complicated market research or data.

You'll learn how to use free and low-cost tools and everyday resources, including:

• Customer conversations
• Online reviews
• Google searches
• Social media
• Your own business data

to learn more about the people you want to reach and how to better connect with them.

We'll also discuss how to test your ideas before investing significant time or money, so you can:

• Listen to your customers
• Learn what works
• Adjust your approach
• Improve your marketing efforts

Whether you're starting a new business, launching a new product or service, or struggling to reach the right customers, you'll leave with practical steps to help you stop guessing and start finding the people who are most likely to become your customers.