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Market with Purpose: Who you're for, why you're Different, and how to get Noticed

Apr
23
2026
Thu, Apr 23 6:00 PM to 8:00 PM
Topic: Start-up Assistance

Marketing with Purpose: Who You’re For, Why You’re Different, and How to Get Noticed If you’ve ever said “everyone is my customer” or wondered how to stand out when there are already businesses doing what you do, then this workshop is for you! In this hands-on workshop, we’ll break down marketing into three key questions:

• Who are you really trying to reach?

• What makes your business different?

• How can you turn that into a simple marketing strategy?

Through fun group activities and hands-on worksheets, you’ll clarify your value proposition, define your ideal customer, and map out marketing tactics that actually make sense for your business. By the end of the session, you’ll walk away with a stronger foundation for both your marketing efforts and your pitch.

Entrepreneurs interested in participating in the GC pitch competition are required to complete this training. This session will be held in person on the DALLAS Campus

Speaker(s): Michele Palmer; Wakerobin Marketing

Co-Sponsor(s):


Fee: No Cost

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Phone: 704.922.6447

Location

Gaston College - Dallas Campus
Dalpiaz Bldg.
Room 206
201 Highway 321 S. Dallas, NC 28034