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How to Successfully Negotiate with Clients and Vendors

Apr
29
2026
Wed, Apr 29 6:00 PM to 8:00 PM
Topic: Marketing and Sales

Workshop #4 of 4: How to Successfully Negotiate with Clients and Vendors

Introduction:

Many small business owners leave money on the table or damage valuable relationships because they fear negotiation or misunderstand how to do it well. Whether setting prices with a customer or negotiating terms with a supplier, negotiation is a vital skill that can protect your profit margins, improve your offerings, and build long-term partnerships. This workshop teaches business owners how to confidently negotiate win-win deals that strengthen their business.

Topics Covered:

• What negotiation is (and isn’t)

• Common myths and fears that hold small business owners back

• How to prepare for a negotiation (information is power)

• Understanding your value and setting clear boundaries

• Techniques for negotiating with customers on price and scope

• Negotiating with vendors and partners for better terms

• How to handle pushback without damaging relationships

• Closing a negotiation with clarity and confidence

Workshop Objective:

To help small business owners develop the mindset, tools, and strategies needed to negotiate effectively with clients and vendors while maintaining strong relationships and protecting their bottom line.

Who Should Attend:

Service-based business owners, product-based entrepreneurs, freelancers, and anyone who needs to set prices, manage contracts, or work with partners, vendors, or demanding customers.

Speaker(s): Clarence Fisher; Sales Diagnostician

Co-Sponsor(s):


Fee: No Cost

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