Sales Fundamentals-What Every Business Owner Must Know

Workshop #3 of 4: Sales Fundamentals – What Every Business Owner Must Know

Sales is the lifeblood of every business, yet many entrepreneurs skip the foundational steps needed to create a consistent, repeatable sales process. Without a strong sales foundation, businesses can’t grow sustainably or recover from slow periods. This workshop provides a blueprint for building a strong sales foundation that supports long-term success.

Topics Covered:

• The 4 key building blocks of sales success: Problem, Solution, Value, Process

• Understanding the buyer’s journey

• Creating your unique value proposition

• Designing a simple, repeatable sales process

• Aligning your messaging with customer needs

• Tracking and improving your sales performance

Workshop Objective:

To help small business owners build a reliable sales foundation that supports predictable growth and long-term customer acquisition.

Who Should Attend:

Small business owners who want to better understand how sales work, create a structured sales process, and improve their long-term growth strategies.