How to Sell Using Social Media

Workshop #2 of 4: How to Sell Using Social Media

Social media is one of the most powerful and affordable tools available to small business owners, yet many struggle to turn likes and followers into real sales. Posting without a strategy or clear message often leads to frustration and wasted time. This workshop helps participants understand how to use social platforms to attract leads, build relationships, and generate revenue.

Topics Covered:

• Selecting the right platforms for your business

• Creating engaging posts that educate and sell

• Using social proof: testimonials, case studies, and reviews

• Building trust and relationships through consistent content

• Social selling techniques (DMs, stories, comments)

• Avoiding common mistakes that drive followers away

Workshop Objective:

To teach small business owners how to leverage social media as a sales tool, not just a promotional platform—turning engagement into paying customers.

Who Should Attend:

Entrepreneurs, service providers, and small business owners who want to use Facebook, Instagram, LinkedIn, or other platforms to build awareness, generate leads, and drive sales.