Selling Basics for Start-Ups & Small Businesses

Workshop #1 of 4: Selling Basics for Start-Ups and Small Businesses

Many new and small business owners struggle with sales because they lack formal training in how to sell their products or services. Without a solid understanding of sales techniques, they often rely on guesswork, leading to missed opportunities, stalled conversations, and inconsistent revenue. This workshop provides the essential selling skills every entrepreneur needs to confidently convert interest into paying customers.

Topics Covered:

• Understanding what “selling” really means (and what it doesn’t)

• Identifying your ideal customer and what motivates them to buy

• How to start and guide a productive sales conversation

• Handling objections with confidence

• Asking for the sale without being pushy

• Follow-up strategies that keep prospects engaged

Workshop Objective:

To equip small business owners with practical, easy-to-use selling techniques that help them close more sales and grow their customer base.

Who Should Attend:

This workshop is ideal for start-up founders, solopreneurs, side hustlers, and early-stage business owners who are new to sales or want to feel more confident and effective when selling.