Website Basics for Small Business in the AI World

This practical, beginner-friendly class is designed to help small business owners and entrepreneurs create a clear, credible web presence using free or low-cost tools. Whether you’re starting from scratch or want to ensure your current site is ready for today’s AI-driven digital landscape, this session provides a step-by-step guide to building and strengthening your online foundation.

No tech background required, just bring your business and a willingness to learn.

Who Should Attend

– Small business owners

– Solopreneurs

– New entrepreneurs preparing to launch

By the end of this class, participants will:

– Understand why AI tools like ChatGPT and Gemini are changing how people find businesses online

– Build or improve a basic business website using free tools (e.g., Google Sites)

– Learn how to write content that AI models can find, understand, and cite

– Begin optimizing their content for both SEO and LLM-powered search

– Leave with an actionable checklist to improve or launch their web presence