Built to be Seen: AI, messaging, and content strategies you can use that day
Join this one-day, hands-on workshop and stop guessing about your marketing. Learn from seasoned professionals how to: • Use AI tools to create content faster and smarter • Craft messaging that resonates with your ideal customers • Design visuals that make your business look professional and stand out You’ll leave with practical, actionable strategies you can implement immediately to grow your business. Agenda: 8:30am Registration and Networking 9:00am Welcome 9:15am Title: AI for Small Business: Communicate, Market, and Grow Smarter The Discussion Points for this session will include: Why AI is important Common Misconceptions (Cost, Complexity, Fear, Expensive, Complicated) It will replace my employees or me The content will feel fake or robotic It’s not safe or trustworthy Practical Use Cases (most of the time will be spent here) An easy way to get started using ChatGPT or Gemini 10:45am Kristie Staton Speak to Sell You don’t have a lot of time—you have a moment. In that moment, your message either connects… or gets ignored. Too many business owners lead with themselves—their story, their services, their credentials—before they’ve earned the right to be heard. The result? Missed opportunities and disengaged prospects. This session will show you how to flip that approach. Learn how to speak directly to what your customer cares about—their challenges, their desires, and the outcomes they’re searching for. When your message reflects their reality, you don’t just get attention—you build trust. Through real-world examples tailored to startups and small businesses, you’ll walk away with practical strategies to create messaging that resonates quickly, connects emotionally, and drives action. 12:00pm Lunch 1:00 pm Samantha McKinney Effective Social Media in 2026 This interactive, hands-on workshop is designed for business owners who feel overwhelmed by the daily "treadmill" of social media posting and content marketing in general. Participants will transition from a reactive posting style to a proactive, strategic approach. This session provides expert resources and guidance to create relevant, on-brand, and engaging content that resonates with their specific target audience. By the end of the session, attendees will have a concrete system to produce weeks of content in just a few hours.
Speaker(s): Kristie Staton Teddy Burris Samantha McKinney
Co-Sponsor(s):
Look for a follow up email to explain location and parking instructions. Program details and agenda will be available.
Fee: No Cost