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Marketing in a Social and Mobile World

Wed 11:00 AM to 1:30 PM

This seminar looks at the changing dynamic of online consumerism and how businesses must adapt their marketing programs to survive. Topics include: • The Mobile Consumer • What does “mobile” really mean? • Mobile Search - How mobile devices are changing how people search (and what they find when they do) • Mobile Messaging - How to reach and engage mobile customers • The Social Consumer • How is the social economy changing purchasing decisions? • How to create and capitalize on social buzz (even if you aren’t a social product) • Building a community of engaged users & advocates • Reviews - how to get good ones and how to respond when they aren’t so good Attendees will leave with a deeper understanding of the changes and some specific strategies they can implement to improve their social and mobile marketing activity.

Speaker(s): Bonnie Minor and Claudia Carter

Co-Sponsor(s): WordJack Media

Fee: No Cost

Phone: 336-631-1320


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