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Email Marketing Trends for 2018

Wed 3:00 PM to 4:30 PM

This is in conjunction with our celebration of National Small Business Week. Today’s consumers expect businesses to provide experiences tailored to their needs, interests, and habits. If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. It’s now more critical than ever to get the right message to the right person at the right time. Join us as we explore the top email marketing trends for small businesses and simple ideas to incorporate them into your marketing plans, including: ● How to use data to make smarter marketing decisions ● How to create a more personalized email messages ● How to do more business and save time with simple automation The final part of this session is 30 Ways to Grow Your List. Email marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with, is vital to your business. Continuing to grow that list is just as important. This section will cover: • Reasons why someone should join your list • How to ask people to join your list "face-to-face" • How to use social media to grow your list • How to grow your list on your website or blog • How to use print material to get people to sign up • How to use events to help grow your list • How to use incentives and giveaways to grow your list

Speaker(s): Mary Ann Gerney

Co-Sponsor(s): Oakland Publishing Services

Fee: No Cost

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Phone: 336-757-3810


Forsyth Tech Small Business Center
525@Vine - Innovation Quarter
525 Vine Street Winston Salem, NC 27101