Raise Your Standards - Quality: Why it’s Worth the Expense

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Southwest Airlines, Nordstrom’s, Lexus, Starbucks, Apple, Michelin. Why are these brands so successful? They deliver quality, and people are willing to pay more for it. Quality isn’t just related to products, but also to customer service. Think Amazon or Fed Ex. Cheap is as cheap does, so raise your standards and deliver more. In return, your customers may be willing to pay premium for the better buying experience.

Speaker(s): Brian Wright

Co-Sponsor(s): Better Business Bureau Winston Salem Chamber of Commerce Winston Salem Black Chamber of Commerce

Fee: No Cost