Developing A Small Business Marketing Plan

In this session, participants focus on the marketing plan and the importance of market analysis in projecting sales. Participants identify market segments and use market segmentation to project sales. Participants will analyze the connection between a business’ marketing plan and cash flow statement, and will use market analysis to evaluate the ability of a marketing plan to produce sales. Participants will use a variety of sample tools to develop a marketing plan for a sample business.

Speaker(s): Ruben Gonzales

Co-Sponsor(s): Winston Salem Chamber of Commerce

Fee: No Cost