How to Sell with Brand Story
Even with the highest-quality work, nothing can replace the power of personal relationships when it comes to connecting with your audience and converting them to customers or clients. So how can you form more authentic bonds, especially in today's very digital landscape?
Enter: brand storytelling. Branding touches everything. And story is what resonates with the right audience and turns them into raving fans.
This session will review:
- How to learn and understand your brand story
- How your brand story helps identify marketing opportunities
- How your brand story enforces your design elements for a consistent visual brand
Speaker(s): Alyssa Downey is the owner of Amp’d Designs, helping businesses get noticed through bold, unforgettable Branding & Web Design that is deeply rooted in both strategy and business goals, and looks beautiful too. She loves working with fearless and ambitious entrepreneurs on designs that convey the intention and quality they put into their work. Alyssa has a decade of experience as a professional designer, holds a BFA in Communications Design from Pratt Institute in Brooklyn, NY, and worked as an art director in NYC before moving to the mountains of Asheville, NC. She is also the founder of Make Your Design Matter, which provides resources and education to help ambitious self-employed designers grow their businesses.
Co-Sponsor(s): Amp’d Designs | ampddesigns.com
Fee: No Cost