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Discovering Brand Strategy

Tue, Aug 13 1:00 PM to 3:00 PM
Topic: Marketing and Sales

Join us for an enlightening session on brand strategy, designed to help you uncover and articulate the core essence of your business' brand. This workshop will delve into the foundational elements that drive successful branding and provide you with the tools needed to build a cohesive and impactful brand experience. In this session, you will learn:

  • The Importance of Core Values: Understand how your core values unite your team and guide daily operations, setting the stage for achieving your mission and vision.
  • Crafting Effective Mission and Vision Statements: Learn how to create mission statements that clearly define what you do, why you do it, and the value you bring. Discover how vision statements can inspire and outline your long-term goals and aspirations.
  • Developing Strategic Goals: Identify actionable steps that are specific, measurable, achievable, realistic, and time-bound (SMART) to help you achieve your mission.
  • Clarity in Strategy: Explore the framework for achieving clarity in your brand strategy, ensuring all team members are aligned and focused on the same goals.
  • Understanding Mutuality and Reciprocity: Gain insights into defining success for both your organization and your clients, ensuring mutual benefit and stronger relationships.
  • Designing Transformative Experiences: Learn how to create transformative offers that resonate with your audience by balancing emotional payoff and practical value.

Takeaway: By the end of this workshop, you will have a comprehensive understanding of how to define and implement a robust brand strategy that aligns with your core values, mission, and vision. You'll be equipped with practical tools to create a brand that not only stands out but also thrives in today's competitive landscape.

Speaker(s): John Hornsby

Co-Sponsor(s): Hornsby Creative Group

Fee: No Cost

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Phone: 828.398.7950


Asheville-Buncombe Technical Community College Small Business Center
Small Business Center at Enka
SBC 2046
1465 Sand Hill Road, Candler, NC 28715