Psychology Infused Marketing

Your product or service will likely be treated as a transaction until your brand focuses on the Return on Experience (RoE).

Dr. Michael Barbera will lead a dynamic, interactive, and fast-paced session on building consumer trust via low-cost and no-cost methods with Clicksuasion’s proprietary framework. The reTRUST Framework is the first conceptual model applied in academia for obtaining and maintaining consumer trust. reTRUST provides a structured method of analyzing the consumer experience and understanding how brands fit into the overall competitive picture.

reTRUST contains seven elements (1) remarkable, (2) experiential, (3) transparency, (4) reciprocity, (5) utility, (6) social status, and (7) timeliness. Depending on the strength of these elements, leaders could craft a customer or user experience that is actionable, sustainable, and relevant.

LEARNING OBJECTIVES

· Review the concepts and frameworks of consumer psychology

· Identify how consumers think, act, and engage with brands

· Apply the reTRUSRT Framework to strategic initiatives