How to Define YouTube Success Through Metrics

Description:Marketing is hard and sometimes confusing and exhausting, but the way to combat marketing fatigue is to learn how to use analytics to help you make decisions and quantify success. YouTube’s platform provides a number of built in metrics for you to evaluate in order to see what is working and what is not. Google Analytics can also help you clearly quantify YouTube’s impact on your overall marketing and website traffic. Learn how you can track and measure your efforts and confirm if you are reaching your goals.

Speaker(s): Sarah Benoit

Fee: No Cost