How to Create a Marketing and Advertising Budget for Your Business
Learn how to create a marketing and advertising budget and how to allocate that budget across the media mix. Those in attendance will need to know their company’s total gross sales and how much they spent on marketing and advertising last year (e.g. social media, Google/web, print, radio, TV advertising, and SEO and consulting services). This class is for entrepreneurs who are in business and looking to increase sales, improve brand awareness, and/or expand into larger markets. Although not a requirement, we recommend that you take the, “How to Develop a Media Mix Strategy for Your Small Business”, seminar beforehand.
Speaker(s): Meredith Bennett
Fee: No Cost