EMAIL MARKETING: A CRASH COURSE

This is a hands on workshop where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren't getting the results they expect. In this workshop, you will: Design a custom email template Create stand out subject lines and creative content, Grow and segment your list Measure your marketing and analyze your results

Speaker(s): Melanie Diehl

1. Remember to BRING YOUR OWN LAPTOP 2. Sign up for a Constant Contact trial account here: bit.ly/CTCT4U (case sensitive) 3. Immediately, you will receive a verification email from Constant Contact to confirm your email address. This step is VERY important. Confirm your email address. 4. Complete your account information, including mailing address 5. BRING YOUR LOG IN CREDENTIALS to class 6. Gather 4 or 5 email addresses from customers/family/friends, with their permission, and bring these to class as well.

Fee: No Cost