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Grassroots PR that Pays

Feb
9
2017
Thu 9:45 AM to 10:30 AM

Who hasn’t seen a Statue of Liberty striking a pose on the sidewalk during tax season or a roadside dancer holding a $5 pizza sign? Those attention-getting tactics are part of a larger strategy for low cost, high visibility grassroots PR. In this idea-filled presentation, we’ll start with understanding the role of PR in your overall marketing program and why grassroots tactics are needed in addition to traditional public relations to garner stellar results. Learn how creative out-of-the-box thinking will make an emotional connection with your customers and resonate throughout your community. Q&A Takeaways 1. How does a grassroots campaign differ from traditional PR campaigns? 2. Why should you use grassroots PR? 3. What are the strengths of grassroots marketing? 4. What are some of the key tactics for implementing a grassroots initiative? 5. How can social media help facilitate your grassroots PR strategy? 6. How do you measure a grassroots promotion? 7. What are some examples of successful grassroots efforts? 8. What are some usable, doable ideas for home furnishings retailers? 9. What are the biggest challenges in a successful grassroots initiative? 10. Consistency rules. What’s next? Building on the successes.

Speaker(s): Kathy Wall

To fully register for this event contact Janet Caudle at 336-998-3220


Fee: No Cost

Phone: 336-224-4557

Location

WinMock @ Kinderton
168 E Kinderton Way Bermuda Run, NC 27006
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