Facebook Deep-dive for Small Businesses

Ever wonder why some of your business posts produce more engagement than others? Why does this happen? Did you look into it further? Of course not - you've got a small business to run! Every time you post on social media, data is collected. This data tells you what your audience cares about: what they want to see more of & what they don't care for. Wouldn't this be nice to know? Emily was in Education for 5 years before pursuing her photography business full-time. As a teacher, she was trained to analyze data to inform instruction. Similar principles apply to marketing. Marketing is both an art & a science: not only do you need to craft quality content, but you need to analyze the results, & plan accordingly. Join us for a morning of connecting with other small business owners, snag some useful tips, & learn how to use your past posts to plan future content. Emily will guide you through finding & analyzing your business' social media data, developing lists of what's working for your business, & creating a plan based on what you discover. You will be working with your own numbers, so please bring a phone or laptop & let's see what's really connecting with your audience. Use your own data to determine your next steps, & become a Data-Driven Marketer! If you don't have your own data to analyze, don't fret! You will still have lots to learn on what works, and doesn't, when it comes to posting for your future Small Business.

Speaker(s): Emily Saunders, Emily Saunders Photography

Co-Sponsor(s):

Bring your own laptop/tablet device if you have one available to look up your data specific to you during the event.

Fee: No Cost