What's Changing in the Small Business World

Who is most likely to buy what you offer and what matters most to them? Before investing extra time, money, or energy in marketing, you need to understand your customers. In this session, learn how to identify your ideal customers, uncover their needs and buying motivations, research competitors, and spot opportunities in the market. Discover simple, low-cost ways to research your market, test ideas before investing, and find the right niche for your business. You'll leave with strategies in hand to make smarter marketing decisions and connect with the customers who value what you offer.

Speaker(s): TENBIZ

Co-Sponsor(s):

Fee: No Cost