Expedition to Entrepreneurship-Get Your Bearings: How to Market Your Business

Welcome to Expedition to Entrepreneurship, an 8-part training series designed to guide small business owners and aspiring small business owners through every core stage of business. This is Part 5 of 8 in the series. A Certificate of Participation will be awarded to those who register and attend the entire series.

In this engaging and practical seminar, participants will explore the core principles of marketing strategy to better understand how to reach and retain their ideal customers. The session will begin with identifying and defining a target market through segmentation and psychographic analysis. From there, we will dive into crafting a compelling product or service mix and explore key marketing components including pricing strategies, distribution channels, promotional techniques, advertising, and publicity