Expedition to Entrepreneurship-Customer Compass: How to Find Your Customers

Welcome to Expedition to Entrepreneurship, an 8-part training series designed to guide small business owners and aspiring small business owners through every core stage of business. This is Part 2 of 8 in the series. A Certificate of Participation will be awarded to those who register and attend the entire series.

In today's competitive landscape, knowing which direction to go to find your customer isn't just important - it's the foundation of a thriving business. This class will guide you through the vital process of customer discovery. You will learn to define your target audience, discover customer needs, chart customer profiling and segmentation, identify market trends and opportunities, and apply customer insight to marketing. Join us and gain the insight needed to navigate the market effectively and steer your business toward success.