Turn Leads into Loyal Customers (In-person)
Getting someone on your email list is just the beginning. Most people aren't ready to buy right away, and one welcome email rarely seals the deal. The real magic happens when you consistently build trust and stay top of mind.
In this hands-on session, you'll learn how to create email sequences that guide subscribers from interested prospects to loyal customers. Discover how to segment your audience, deliver the right message at the right time, and craft emails that nurture relationships before making the ask. You'll also learn which metrics matter most so you can improve results with confidence.
Leave with a fully mapped-out email sequence, practical strategies you can implement immediately, and a clear plan for turning more leads into sales.
No prior email marketing experience required.
Speaker(s): Annette Smith is a Small Business Center Counselor and a seasoned entrepreneur with more than 15 years of experience building and growing businesses across retail storefronts, e-commerce, transportation, and logistics. Her entrepreneurial background is complemented by 25 years in corporate America, giving her a unique perspective on both the realities of running a business and the complexities of navigating large organizations. Drawing on experience from both worlds, Annette helps entrepreneurs transform early-stage ideas into sustainable, successful businesses built for long-term growth.
Co-Sponsor(s):
Fee: No Cost