Marketing Is Key! Finding Your Perfect Customer and Creating a Marketing Plan (Online)
Having a great idea is just the beginning—but turning it into a successful business takes strategy. Discover how to identify who your ideal customers really are and where to find them.
In this dynamic session, you’ll learn:
- The 4 essential ways to define your target customer
- How to uncover real data about your local market
- 5 proven strategies to create a marketing plan that gets results
Stop guessing—and start connecting with the people who are ready to buy. Build a smart, focused marketing plan that positions your business for success from day one!
Speaker(s): Mike Collins is president of The Perfect Workday Company, an organizational development firm based in North Carolina. A sought-after speaker, he delivers over 100 programs annually for organizations including American Express, PepsiCo, and the U.S. Army. Collins serves as adjunct faculty at UNC Chapel Hill and guest lectures at Wake Forest University. A published author of eight books and contributor to outlets such as Newsweek and Business North Carolina, he is also an award-winning video producer. In 2024, he received North Carolina’s highest honor, The Order of the Long Leaf Pine, for his outstanding contributions to the state.
Co-Sponsor(s):
Fee: No Cost