360 Branding: Preferred, Not Just Different

When most people think of branding, they think of business’ logo graphic and a snazzy tagline. Branding taken to its most effective level also takes into consideration other aspects that not only can make a business stand out, but a business be preferred over all others! How are you bringing your business’ YOU-niqueness to your brand? How are you leveraging what makes the business exceptional or unique that create opportunities? How are you leveraging your operations and way of doing business as a part of your branding? How are you storytelling in a way to make prospects see themselves and want what you are offering.