Return on Referral (ROR): 12 Keys to Referral Generation & Conversion

Referrals into your business are the most valuable way to shorten the sales cycle to converting a prospect into a customer. However, most businesses don’t fully understand what it takes to convert prospects into customers. How many prospects have been referred to your business that you don’t even know about because something stopped them from taking action once referred? How many times have you had what felt like a hot lead, only for it to go ice cold without knowing what shifted them away from considering you? Based on a study tracking successful practices of companies over 20+ year, this program will help you expand your referral opportunities and improve conversions.