FoundHer: From Idea to Business Plan - 6-Part Business Startup Series for Women

Build the Business You’ve Been Thinking About—Step by Step

If you’ve been turning an idea over in your mind—or you’ve started something but want more clarity—this free 6-part Business Planning Series is designed for women ready to move forward with confidence. You’ll gain practical knowledge, real tools, and a clear path to building a business that works for you.This series walks you through the essential building blocks of a successful business—from your first revenue stream to managing your finances like a pro. Each session builds on the last, so you leave with a plan you can actually use.

1st and 6th sessions are in-person, 2nd - 5th sessions are online

Program Schedule:

Part 1: How Your Business Makes Money - September 30, 2026 - In-Person Dennis Wicker Civic Center, Sanford, NC Define your revenue model, clarify what you’re really selling, and learn the basics of business finances and cash flow.

Part 2: Designing a Business That Fits You + Your Ideal Customer - October 7, 2026 (Online) Build a business aligned with your strengths while identifying exactly who you serve.

Part 3: Naming Your Customer Personas + Knowing Your Market & Your Advantage - October 14, 2026 - Online Get specific about your audience, understand your market, and define what makes your business stand out.

Part 4: Legal, Taxes & Funding Basics - October 21, 2026 - Online Learn how business structures impact your finances, explore funding options, and start shaping your brand identity.

Part 5: Marketing - October 28, 2026 - Online Discover how to reach your ideal customer and understand the true cost of running your business.

Part 6: Managing the Money _ November 11, 2026 - In-Person Dennis Wicker Civic Center, Sanford, NC Simplify your finances and learn how to confidently discuss your numbers with lenders or investors.

In this series, you will:: Learn in a supportive, women-focused environment Walk away with a practical, personalized business plan Build confidence in your financial and marketing decisions Connect with other women on a similar journey

Spots are limited to keep the experience interactive and meaningful. You must attend all 6 sessions.