Marketing Your Business Through Storytelling

This session helps leaders, marketers, and creators cut through the noise by turning messages into meaningful moments. Grounded in behavioral science and narrative strategy, this session shows how to craft stories that connect emotionally, build trust, and inspire action. Participants will learn how to structure stories around audience motivations, use techniques like tension and authenticity, and apply storytelling across brands, presentations, and everyday communication to create lasting impact.

Speaker(s): Dr. Michael Barbera

Co-Sponsor(s):

Fee: No Cost