Attracting the Right Buyers: Branding and Identity for Artists & Makers

Many artists and makers excel at their craft but struggle to translate their creative talent into consistent sales. Attracting the Right Buyers is a 90-minute, in-person seminar designed to help participants identify their ideal audience and build a brand that reflects both their art and their values. This session explores how your work, your brand, and your personal presentation shape how others perceive and connect with your art. Participants will learn how to define their artistic identity, communicate it effectively, and develop strategies to attract buyers who appreciate both the work and the person behind it. Through guided discussion and practical examples, you’ll discover how clarity in branding and messaging can increase visibility, strengthen buyer relationships, and ultimately enhance sales opportunities. Participants will leave with: • A clearer understanding of how to identify and connect with their ideal audience. • Practical tools for aligning their art, story, and brand identity. • Strategies for presenting and promoting their work with confidence and authenticity. When your art and brand align, your audience doesn’t just find your work, they feel connected to it.

Speaker(s): Lysandra Weber

Co-Sponsor(s):

Fee: No Cost