Financial Decision-Making and Pricing Strategy - Online

In this webinar, we'll unravel the complex web of factors influencing consumer perceptions of value and driving purchasing decisions. Prepare to explore the psychology behind pricing strategies as we dissect how consumers perceive price anchors, reference points, and the psychology of discounts. We'll uncover the cognitive biases and heuristics that shape financial decision-making, empowering you to leverage these insights to optimize your pricing strategy for maximum impact.

Speaker(s): Michael Barbera

Co-Sponsor(s):

Fee: No Cost